Summary: Islamic marketing integrates ethical, moral, and religious values into business practices, ensuring fairness, honesty, and social responsibility. Unlike conventional marketing, which prioritizes sales and profit, Islamic marketing aligns with Shariah principles, viewing business as an act of worship (Ibadah) that promotes ethical consumerism and social welfare. CV Yumeda Pangan Sejahtera effectively integrates Islamic marketing principles across its product, pricing, promotion, and distribution strategies. By prioritizing ethical business practices, they build consumer trust, sustainability, and long-term success, demonstrating how businesses can thrive while adhering to Islamic values.
Principles of Islamic Marketing
Marketing is commonly defined as the process through which businesses create value for consumers, foster relationships, and generate long-term benefits. It serves as a critical component of business success, allowing companies to meet consumer needs while achieving profitability. However, in the context of Islamic marketing, the approach transcends mere economic transactions and profit maximization. It integrates ethical, moral, and religious values rooted in Islamic teachings, emphasizing the importance of fairness, honesty, and social responsibility in all marketing activities.
From an Islamic perspective, marketing is not just a commercial endeavor but also an act of worship (Ibadah) that must align with Shariah principles. Every business transaction should reflect integrity, transparency, and social welfare, ensuring that both consumers and businesses benefit in a way that is ethical and just. This concept promotes not only material success but also spiritual fulfillment, as ethical business practices are seen as a pathway to earning blessings (barakah) in both this world and the hereafter.
Moreover, Islamic marketing focuses on long-term sustainability, encouraging businesses to avoid exploitative practices and prioritize the welfare of society. Unlike conventional marketing, which often prioritizes aggressive sales tactics and consumer persuasion, Islamic marketing ensures that marketing strategies align with the principles of halal (permissibility) and tayyib (wholesomeness). It fosters trust…
