Summary: Marketing is the process of identifying, predicting, and meeting customer needs in a way that ensures business profitability. Islam provides a comprehensive framework for all aspects of life, including business and trade. The concept of lawful consumption highlights that only good and permissible products should be offered to consumers, reinforcing ethical business practices. marketing was built on four fundamental pillars known as the 4Ps: Product, Price, Place, and Promotion. These elements served as the foundation for businesses to develop effective marketing strategies. However, as consumer behavior evolved and markets became more complex, especially in service-based industries, three additional components were introduced: People, Process, and Physical Environment.
Marketing Strtategy
Marketing is the process of identifying, predicting, and meeting customer needs in a way that ensures business profitability. It is a strategic and competitive approach that involves top management's direction, operational managers' execution, and a customer-centric mindset adopted across the organization. This approach aims to build strong, long-term customer relationships that drive business success.
From an Islamic perspective, trade is considered a fundamental way for…
