Summary: Indonesia is rapidly embracing Artificial Intelligence (AI) and Generative AI as tools to transform key sectors such as healthcare, education, agriculture, public services, and business. Government strategies include building AI infrastructure, promoting digital literacy, and developing localized language models like Sahabat-AI to preserve cultural identity and promote inclusivity. International collaborations with global tech firms have accelerated infrastructure growth and skill development, though concerns remain around data sovereignty and ethical governance. At the same time, Indonesian businesses are widely adopting generative AI to enhance productivity and personalize customer experiences—raising issues around transparency, labor impacts, and ethical oversight. The integration of AI into everyday life—from chatbots and virtual assistants to disaster response tools and digital healthcare—has significantly improved public services. However, Indonesia faces pressing challenges including lack of comprehensive AI regulation, potential algorithmic bias, and unequal access across regions. This transformation highlights the importance of business ethics. Ethical use of AI means ensuring fairness, protecting privacy, enabling human oversight, promoting inclusive innovation, and fostering transparency. Without these principles, rapid technological advancement could widen inequality and erode public trust. Indonesia’s AI journey is not just about technological progress; it is about building a just, inclusive, and culturally rooted digital future. If guided by strong ethical foundations, Indonesia has the potential to lead not only in innovation—but in responsible, human-centered AI development that uplifts its entire society.
Introduction: AI as a Mirror of Our Values
Artificial Intelligence (AI), once a futuristic notion confined to science fiction, has now become an integral part of our daily lives. From the way we search for information to how businesses interact with customers, AI influences both subtle and significant dimensions of modern society. Yet, as its influence grows, so too do the ethical questions that accompany it: How should we use AI responsibly? Who gets access? Who gets left behind?
For Indonesia, the journey into AI is not just about catching up with global…
