Summary: Marketing in business focuses on recognizing, creating, communicating, and providing value to customers to fulfill their needs and increase sales. Ensuring that products are halal is a key requirement, particularly for Muslim consumers. The marketing mix consists of vital strategic elements that companies utilize to efficiently promote and distribute their products or services. This includes various consumer goods such as food, medicine, and cosmetics. With Indonesia’s substantial Muslim population, the demand for halal-certified products is notably high, making halal certification an essential part of the national market. The Islamic Marketing Mix is a marketing approach rooted in Islamic principles and traditions.
Marketing in Business
Marketing in business involves identifying, developing, conveying, and delivering value to customers to meet their needs and boost sales. It comprises various strategies and activities aimed at promoting products or services, strengthening customer relationships, and increasing brand recognition. Successful marketing enables businesses to analyze consumer behavior, stand out from competitors, and achieve long-term sustainability in the marketplace.
It includes essential components such as market research, advertising, pricing, distribution, and…
